The EYTO project aimed to strengthen the evidence base of what works to prevent and reduce obesity amongst young people. To do this the partnership began by collating existing evidence from their countries on social marketing approaches to tackle childhood and youth obesity, which led to the production of the systematic review and grey literature review which analyses this evidence and compares the effects of such strategies on obesity trends.

The EYTO partnership also agreed a comprehensive project evaluation plan. The evaluation was carried out by highly qualified research professionals and was adequately resourced to provide a formative and summative assessment of the project’s progress and effects. All partners agreed process and outcome indicators against which to measure and a variety of methods were employed to gather evidence including; focus groups with the young campaign creators (at baseline, interim and end), an online open survey of young people engaging with the campaigns, stakeholder telephone interviews and a focus group with partners.








"I want (living healthily) to make me feel better…more than anything it is how I feel". EYTO Young Campaign Creator