This systematic review sets out analysis of the results of school and community based interventions, campaigns and programmes in the four partner nations, which included social marketing principles in their design and aim to promote healthy lifestyles through dietary and physical activity recommendations to tackle obesity in children and adolescents. The report concluded that the most successful methods:
- Included the 8 benchmark criteria of Social Marketing during the design of the interventions to induce an optimal change of behaviour in the participants.
- Included a control group to better identify the effects of the intervention.
- Combined physical activity and nutritional interventions alongside securing parental cooperation.
- Interventions were of at least one weekly session of 1h and 45min for a minimum period of 10 weeks to achieve anthropometric, physical activity and dietary improvements
- And found that the standardization of methods is a helpful device for lifestyle programs to tackle obesity in children and adolescents in Europe.
Learning from previous initiatives that focus on social marketing approaches to tackle obesity amongst children and young people: Review of grey literature and materials
Section A summarises the important factors that contribute to successful initiatives
Section B an overview of all of the previous initiatives, from the four partner countries and beyond, that were included in this review.