A social marketing approach to tackle childhood obesity: a report of four European countries intervention programmes

This systematic review sets out analysis of the results of school and community based interventions, campaigns and programmes in the four partner nations, which included social marketing principles in their design and aim to promote healthy lifestyles through dietary and physical activity recommendations to tackle obesity in children and adolescents. The report concluded that the most successful methods:

Learning from previous initiatives that focus on social marketing approaches to tackle obesity amongst children and young people: Review of grey literature and materials

Section A summarises the important factors that contribute to successful initiatives

Section B an overview of all of the previous initiatives, from the four partner countries and beyond, that were included in this review.